Thomas Cook Travel Clubs approached Stay Sourced to find a practical product that people would keep hold of and use but was memorable and emphasised the fun element of the Thomas Cook brand. Thomas Cook wanted 15,000 units of something a little bit different so Stay Sourced went about creating a pen that incorporated a holiday theme whilst getting the Thomas Cook name and details across for 3 of their different Travel Clubs. In addition Thomas Cook were on a tight budget and tight lead times with the promotion and required Far East pricing with a standard UK lead time.
Stay Sourced mocked up visuals of a number of different pen options which had different holiday themed items moulded into the top - such as aeroplanes, palm trees, sunshine, bucket and spade etc.
Thomas Cook then wanted to see physical samples before committing to an order so Stay sourced got some pre production samples made at their own cost with the confidence that once the client saw it they would love the finished article.
Thomas Cook instantly loved the concept and ordered the palm tree option.
What We Delivered
The bespoke pens were produced in 3 weeks and then took a week to be transported into the UK to ensure Stay Sourced made Thomas Cook's 5 week deadline.
As a result of the service and pro-activeness showed by Stay Sourced, Thomas Cook Travel Club subsequently asked us if we could come up with a replacement idea for the leaflets they handed out to clients every year.
As a result we came up with another bespoke concept and produced 15,000 membership cards which were printed full colour both sides.
"Thomas Cook Travel Clubs were recommended to use Stay Sourced by our procurement department last year as they knew that Stay Sourced would deliver on time and on budget. Since we have been working with them we have only had good things to say about them. Everything they have produced has been very efficiently done, the end results are very impressive and the costs are very competitive."