Collectable Game Tins
Nintendo wanted to promote the imminent launch of two of its gaming titles and generate pre-orders with the offer of free collectible tins that represented the packaging graphics of the actual release. Across the two titles there was a requirement for 38000 tins within an 8 week lead time and then provide distribution across various global markets. Nintendo's stance on corporate responsibility also meant that we needed to provide a solution in line with their green procurement policy.
Stay Sourced quickly realised that with the timescales required and the budget per unit, the tins would need to be sourced fittingly.
Stay Sourced's close relationships with the factories proved invaluable as it enabled us to negotiate Far East prices within a UK lead time.
What We Delivered
Although the project was challenging due to the nature of the tight timescales, Stay Sourced managed to deliver a high premium promotional product to Nintendo a week early (7 weeks as opposed to 8 weeks).
This rapid turnaround was well received by Nintendo as it enabled them to use the products in a National TV campaign and increase product awareness.
The project was a resounding success and has led to similar promotions being run across other new releases.